NEWS

How to Avoid “Ineffective Networking” and Make Your Professional Connections Truly Work

The workplace is a competitive and high-pressure environment where everyone wants to stand out, achieve top results, and build a broad network. However, professional settings are often filled with conflicting interests and complex interpersonal dynamics, and it’s easy to unintentionally harm others’ interests. Therefore, knowing how to manage workplace relationships and cultivate a high-quality network has become a key factor in career success. Here, we explore five ways to move beyond ineffective networking and build a network that truly supports your professional growth.

1. Increase Your Value to Be of Use to Others

At its core, workplace networking is mutually beneficial. If you want others to turn to you, you first need to enhance your professional skills and overall capabilities. Only when you possess irreplaceable value will high-quality connections naturally gravitate toward you.

For example, if you are a designer, continuously improving your design skills and staying up-to-date with industry trends will make people think of you first when they need a designer. At the same time, learning to recommend excellent resources through your network can further increase your value as a professional connection.

2. Adopt an Altruistic Mindset to Benefit Yourself

The same principle applies to workplace networking. You don’t always need to calculate what you can gain from others; instead, maintain an altruistic attitude. When you help others solve problems or meet their needs, they are more likely to return the favor when you need assistance. This positive cycle builds trust and resources, smoothing your career path.

3. Avoid Ineffective Networking Activities and Simplify Your Social Life

Some professionals eagerly attend numerous networking events, hoping that simply adding connections will expand their network. But adding contacts alone does not equate to building valuable relationships. True high-quality connections are those who align with your values, vision, and goals. Focus on selective, meaningful events rather than attending everything blindly. Deep, focused relationships are far more effective than a wide but shallow network.

4. Maintain Connections with “Top-Level” Contacts

“Top-level” contacts are not necessarily those with social status or wealth but those who can guide you and support your growth professionally and personally. Maintaining these relationships can provide more opportunities and resources.

For instance, when Qiqi first started her career, she learned a lot from senior colleagues and maintained strong relationships with them. Even after leaving her job, these mentors were willing to help her when needed. Such top-level contacts are invaluable resources for your career.

5. Peer Networking Is Often More Important Than Upward Networking

For newcomers, peer networking is usually more crucial than trying to network upward. Many rush to connect with leaders in hopes of promotion, but without sufficient skills or exchange value, such attempts often prove ineffective.

In contrast, networking with peers allows mutual growth and collaboration, helping you strengthen your professional abilities and secure your place in the workplace.

Conclusion

The workplace is like a battlefield, and networking is like a strategic fight. To avoid the trap of ineffective networking, it’s essential to recognize that professional relationships require time and thoughtful cultivation. By enhancing your value, embracing altruism, streamlining social activities, maintaining top-level connections, and prioritizing peer networking, you can build a strong, high-quality professional network that supports a smoother, more successful career journey.